Romeo and Juliet Essay -- Literary Analysis, Shakespeare

Physical separation is a powerful obstacle that is sometimes faced by those bound to each other in love. It brings about intense emotional pain and can hinder any relationship with which true love is at its core. Shakespeare’s Sonnet 56 involved two lovers that experienced physical separation as a stumbling block in their kinship. The â€Å"sad interim† with which the lovers found themselves suffering caused the intensity of their love to vanish. With their love fading quickly, the two desired for â€Å"sweet love† to â€Å"renew thy force.† They wanted their love for each other to be â€Å"blunter be than appetite, / Which but today by feeding is allayed, / Tomorrow sharpened in his former might.† They wished for a love like hunger, constantly returning and needing to be quenched. However, due to their separation, the people’s â€Å"spirit of love† had become â€Å"a perpetual dullness.† The â€Å"hungry eyes† of their love would â€Å"wink with fullness† and had lost its potency and strength. In order to repair the love that had waned, the lovers longed to â€Å"Come daily to the banks† of the ocean so that the â€Å"Return of love† could come to their relationship, and they desired â€Å"this sad interim† to be â€Å"winter, which being full of care / Makes summer’s welcome thrice more wish’d.† Sonnet 56 was a sad story in which separation caused two people’s love to become dull and boring. The obstacle of separation was also evident in the relationship between Hero and Claudio found in the play, Much Ado About Nothing. At the beginning of the play, Don Pedro and some of his men returned to Messina after battling in war. One of the men that Don Pedro brought with him was young Claudio. Claudio was highly respected in the eyes of Don Pedro and had exceptional war performan... ...(RJ 3. 5. 197). Juliet was so disgusted with the thought of marrying Paris that she would rather â€Å"make the bridal bed / In that dim monument where Tybalt lies† (RJ 3. 5. 212-213). Out of desperation to prevent the wedding, Juliet went â€Å"to the Friar to know his remedy† (RJ 3. 5. 254). She told that Friar that she â€Å"long[s] to die / If what thou speak’st speak not of remedy† (RJ 3. 5. 67-68). The Friar provided Juliet with a poison that would cause â€Å"The roses in [her] lips and cheeks fade / To paly ashes, [her] eyes’ windows fall / Like when he shuts up the day of life† (RJ 4. 1. 101-103). Though Paris was taken by Juliet, Juliet had no desire to marry Paris. Their love was completely one sided. Paris desired the love of Juliet but Juliet did not grant the love in return. The obstacle of non-mutual love will prevent any relationship from being successful.

National Strategy for Combating Terrorism Essay

In the recent years, global terrorism has come into picture as a serious problem that threatens the world peace. The world community has expressed deep concern over the menace of terrorism in different parts of the world. Terrorism has struck countries like the United States, India and countries in Middle East and other parts of Asia. The terrorist attack on September 11, 2001 forced the United States to take a tough posture on this issue. The George Bush administration formulated a national strategy for combating terrorism, known as the Bush Doctrine. However, the war on Afghanistan and Iraq also revived the debate over the principles of the Just War Doctrine that exists for centuries. These two doctrines are contrasting in nature. A large number of people believe that the Bush Doctrine violates the basic principles of Just War. Just War Doctrine Just War always distinguishes between justifiable and unjustifiable use of force. The main objective of Just War is to restrain the use of arms and use them only when the peace and justice are in danger. A war always causes widespread destruction. It results in the killing of innocent civilians and creates economic and social turbulence. Although the war ends within a few days and or months, the survivors feel the impact for the years to come. People from different sections of the society always questioned the use of violence to preserve peace. Although killing is morally not justified, the inevitable war between states often leads to mass killing. Just War Doctrine aims at the protection of unarmed civilians and the need for necessary measures to minimize deaths. Just War is a theory practiced by the Catholic Church. The Catechism’s teachings on Just War forbid the intentional destruction of human life. It states that all the citizens and governments must work for peace. However, it allows a country to go to war for its self-defense if all peace efforts have failed. Just War theory believes in the principle of legitimate self-defense in the form of war. However, the threat must be real and grave and there should be no alternative to avoid war . It completely denounces initiating armed conflict without any provocation. The main principles of Just War are: ? Before going into war, it is necessary to explore all non-violent options to resolve the conflict. ? A legitimate authority must endorse the use of violent force by using discretionary power. ? A Just War fought against injustice with right intentions, is always justifiable. ? It prohibits States from using unnecessary use of force. Peace is the ultimate goal of a Just War. ? Just War allows use of force only against the armed combatants. It requires all States to take necessary steps to avoid civilian casualties . Just War makes a clear distinction between the use of arms against sovereign nations and the political compulsion of going to war. Nobody can justify the mass killings. However, the circumstances often warrant such an action. A Just War is defensive and cannot be aggressive under any circumstances. The main concern in every war is the loss of lives and property. Civilians always suffer heavily whenever there is a war. Just War Doctrine strongly emphasizes on protecting the lives of innocent civilians. National Strategy for Combating Terrorism (Bush Doctrine) In the wake of the terrorist attack on 9/11, President George Bush led the way to fight against global terrorism. The military doctrine of the United States had been a policy of deterrence for years. George Bush changed it into a policy of striking at the countries that threatens the interests of the United States. Under the Bush Doctrine, the United States adopted the idea of pre-emptive strikes on the suspected countries. The Bush Doctrine is a national strategy for combating terrorism. The new doctrine clearly states that the US would not allow any country to question its military supremacy. It also believes that the US has a bigger role to play in maintaining peace in the world by waging war against the rogue nations and terrorists. It denounced terrorism in strong words and calls for non-compromise on its national interests . The need of a comprehensive strategy to combat terrorism has become necessary keeping the strong capabilities of the terrorists. By using weapons of mass destruction, terrorists sent a clear signal that they could launch attacks on important installations at their will. The Bush Doctrine identified possible threats in three categories. These potential threats are global terrorist organizations, states that harbor such organizations and rogue states. It defined rogue states as states that oppress their own citizens and squander the national properties for the self-interest of the rulers. Countries that disregard international law and threaten their neighbors are also fall in the same category. In this context, the Bush Doctrine termed Iraq, North Korea and Iran as rogue states. However, the focus was on Iraq. The US policy stated in clear terms that it would not wait and watch until the rogue nations acquire or develop the weapons of mass destructions and use them to destroy the humankind . Preemptive strike is not a substitute for the non-military measures such as financial sanctions and diplomatic offensive to isolate a nation that practices dangerous propaganda. It is just an add-on policy to combat the new threat of invisible war launched by the terrorist groups. The main objective of the Bush Doctrine is not to tolerate the ghastly act of terrorism in any form. Conclusion In the past decades, people from some sections of the society developed new ways of terrorizing people to force the government and administration to meet their demands. Suicidal attacks in the United States, India, Israel and Iraq are the examples of the newly developed way of warfare. There is little option left with the states to tackle terrorism. A full-fledged war against terrorism and countries harboring terrorists has become inevitable. In this context, the Bush Doctrine seems to be an effective option. The leaderships in the world always explored ways for dialogue and discussion to tackle such problems. However, from the recent incidents, it has become clear that bringing the terrorists into negotiating table is almost impossible. They hardly showed any willingness to enter into dialogues. Their intransigent attitude forced the governments to take tough decision in curbing terrorism. Many people question the policy of the Bush Doctrine citing the principles of Just War Doctrine. However, in the recent years the world witnessed deadly acts of terrorism that killed thousands of people and caused loss of public and private property. In such a scenario, war against terrorism becomes completely justifiable. The only concern is about the loss of civilian lives. States going to war must address this concern properly and take necessary steps to avoid this. Bibliography Dolan, Chris J. In War We Trust: The Bush Doctrine and the Pursuit of Just War. Burlington, VT: Ashgate, 2005. Elshtain, Jean Bethke. Just War Against Terror: The Burden of American Power in a Violent World. New York: Basic Books, 2003. Daalder, Ivo H. , James M. Lindsey, & James B. Steinberg. The Bush National Security Strategy: An Evaluation. Washington: Brookings Institution, 2002.

Use Of Technology During High School - 876 Words

Hamblet argues that students should have assess and learn how to use technology during their time in high school because it could help them adapt faster to the transition from high school to college (56). The high schools that allow students to be hands on with technology give students to be more successful throughout college. In this program we attempt to put work sheets together in order encourage students to use technology. When looking for colleges that they want to attend we assist them by giving them techniques however we attempt to let them navigate the web by themselves so that they could get accustom to researching things without the assistance of anyone else. When students accomplish navigating the web and using technology this component benefits them as well as their family members through their transition to college. Through the discussion that we had in class some of the things that I mentioned previously came to my attention. Also when discussing the article of Interven tion of High School Latino Students in Preparing for College: Steps for Consideration within the group discussions the question of the dream act came up and this is why I consider the readings to be resourceful because they bring up issues that are recently occurring. Undocumented students have now the privilege to pursue an education and these are things that its vital to discuss because as a returning mentor I know that we have had this question asked before. It’s because of these readingsShow MoreRelatedPersuasive Essay On Mobile Technology810 Words   |  4 PagesMobile technology has become an integral part of our lives. The concept of a mobile phone came about in 1973 when Martin Cooper, a Motorola researcher, made the first call from a wireless phone (Seward). This phone was large and clunky; it was not like the mobile phones we know today. Mobile technology was revolutionized in 2007 when the first iPhone was introduced (Ritchie). 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The members of the school board have read articles like â€Å"Why Integrate Technology into the Curriculum?: The Reasons Are Many†, which tell why it would be a great idea to add technology into the classroom as well as articles like â€Å"In Classroom of Future, Stagnant Scores†, which talks about all of the new ways toRead MoreShould Kids Now A Days Be Forced?953 Words   |  4 PagesTechnology In School Currently, schools are switching to technology for all of their assigned work, rather than using paper and pen. As a student attending Fountain Lake Charter School Mark Burfeind experiences this everyday. Mark says, Fountain Lake Charter School is giving Chromebooks to the high school and middle school students, and there is no choice to deny the computer. Students are given the Chromebook so they can do homework and that would make no excuse for not having your homework doneRead MoreAlternative Education Programs1010 Words   |  5 Pageseducation today many middle schools and high schools are looking at alternative education programs that truly prepare students with severe disabilities for the â€Å"real world† after high school. Unfortunately, many high schools are so concerned with high school credits that they do not even look into better alternative education programs. Numerous high schools rely on computer programs that assist students in obtaining their high school credits without being in the regular school setting. There are many

Mandatory Community Service For Seniors - 1233 Words

Mandatory Community Service for Seniors When applying for a position at a job, managers always check to see how much experience you have in order to check if you are qualified. When filling out a college application there are always questions that ask to write down any extra curricular activities you participated in or any clubs/service work you did and for how long. It is important to be a part of the community and to be dedicated to one or two locations for a certain amount of time to show commitment and effort. A student that has been a part of an organization for about three months and has not missed will be prefered at a college than a student that goes five times a month. Community service does not only help build relationships but allows students to spend their time learning new skills and it will benefit them in the future. Community service for high school seniors should be mandatory because it will teach the students how to be responsible, allow them to explore in depth something related to their career and impr ove their communication skills. Many high schools around the country have made community service hours mandatory in order for the seniors to graduate. Not everyone agrees that this should be a requirement because seniors already have enough on their plate. When seniors are about to graduate, it does not matter how many tasks they have to complete as a requirement if they do not feel like doing it and they have no motivation they will not completeShow MoreRelatedShould Community Service Be Mandatory Graduation Requirement? Essay1382 Words   |  6 Pagescontinuous debate that is currently receiving much attention is whether community service should be a mandatory graduation requirement. Preparing students to effectively function in the real world is an important aspect of our education system. 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Many students are barely even passing the regular school curriculum, and opposers believeRead MoreThe Impact Of Social Work On The Elderly1684 Words   |  7 PagesWhen you think about social work, you come to mind of professionals stepping in to help families, communities and organizations. I neglect consider the elderly and put them last in need of care and assistance. In terms of the idea about social work with the elderly it has a small impact. The role of the social worker has a part of administrative requirements. Throughout the period of time and development of social work there is casework t hat deal with the elderly. The practice of this that deal withRead MoreThe Importance Of Continuing Care Retirement Communities971 Words   |  4 PagesContinuing care retirement communities are life-care communities that are based in the United States. Under these communities, the lives of aging people are enhanced through independent living; assisted living and nursing home care (Morrison et al., 2013). These types of care may be met in a single residence or apartments. My community consists of 300 units. These units are divided into 180 independent units, 40 assisted living beds and 80 nursing home beds. The community accommodates an older residentRead MoreThe President Of The United States1243 Words   |  5 Pagesmandate all insurers to complete an annual physical with a licensed healthcare provider. Second, we should have mandatory standard diagnostic lab screening test with drug testing to be done yearly for all insurers. Third, mandatory health education and/or counseling classes as prescribed from licensed healthcare provider for specific diagnoses, if necessary. 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For the sake of integrity all mandatory notifications are reviewed on the day by senior social workers. 2) AboriginalRead MoreUnit 538 Handout 11863 Words   |  5 Pagesï » ¿Unit 538: Manage Domiciliary Services As a healthcare provider we have to ensure we have the correct amount of staff as well as staff with the right skill set and qualifications on shift which meets the needs of the people we are supporting. We do this by implementing standards from the beginning which includes the recruitment process. Our recruitment is robust but is constantly changing to ensure potential new staff are people that is right to be in healthcare, someone can fail at any time ofRead MoreOffice Space On Whyte Avenue1478 Words   |  6 Pagesidle cash. Facilities Golden-Age Technology Services will be renting office space on Whyte Avenue. This provides the company with a central location if customers decide to make an appointment in person and for travelling to customer’s residences. 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Ernesto Schiaparelli A Professor Of Ancient History

Ernesto Schiaparelli Nationality: Ernesto Schiaparelli was born on July 12, 1856 in Occhieppo Inferiore, Italy. His father, Louis was a professor of ancient history at the University of Turin thus resulting Schiaparelli to have a close connection to history at a young age. Schiaparelli started his studies with Francesco Rossi at the University of Turin however, continued to study them in Paris in the years of 1877 and 1880 with Gaston Maspero, a French Egyptologist. Background: Ernesto’s father was a professor of ancient history at the University of Turin, his cousin was the eminent astronomer Giovanni Schiaparelli, another one of his cousins was the Arabist Celestine and his grandson was an illustrator of scholars of palaeography and diplomatic Luigi Schiaparelli, including teacher at the most eminent of the University of Florence. Early career: For countless years, Schiaparelli was a director of the Egyptian Museum in Turin. In 1884, it is known that Ernesto Schiaparelli was at Thebes for the first time. Due to common belief, it is thought to be of the reasoning as he was head of the Egyptian Department of the Archaeological Museum in Florence, therefore, he was seeking to gain antiquities for the Florentine collection. While Ernesto was at Thebes, he gained contact with the Friars of the Francisan Mission in Luxor; this was the foundation creating a friendship, allowing for acquisitions and future career opportunities within the field. For years, he was also head ofShow MoreRelatedErnesto Schiaparelli : A Professor Of Ancient History1192 Words   |  5 PagesErnesto Schiaparelli Nationality: Ernesto Schiaparelli was born on July 12, 1856 in Occhieppo Inferiore, Italy. His father, Louis was a professor of ancient history at the University of Turin thus resulting Schiaparelli to have a close connection to history at a young age. Schiaparelli started his studies with Francesco Rossi at the University of Turin however, continued to study them in Paris in the years of 1877 and 1880 with Gaston Maspero, a French Egyptologist. Background: Ernesto’s father

Social issues of Police Discretion Essay Example For Students

Social issues of Police Discretion Essay The three stories I chose to write my paper on; are from pages 110 through 138 in Maynard-Moody and Mushenos Cops, Teachers, Counselors book. They focus on the street level workers using their discretion to make decisions in their jobs. The stories are titled, Im Disabled but want to be an EMT, Cut the Power, and Ignoring Orders. In this paper I will argue that street level workers use their discretion in ways that is not consistent with established rules while identifying different constraints operating on the workers and explain what the authors mean with the reference to the three stories I have selected. To begin, street level workers use their discretion in ways that shows the presence of moral reasoning rather than following established rules of which they are supposed to follow. For instance in the story Ignoring Orders the teacher in the story was supposed to have the mother, whose child is in the special needs program, sign a consent form to relinquish service. The teacher did not perform the task as she was supposed to because she did not feel that it was morally right. She instead sent in the paperwork without the mothers signature, which allowed the child to remain in the program. The second story entitled Im Disabled but Want to be an EMT is about a counselor who is contacted by a client who has a bad back and has decided to become an EMT. The counselor is asked to allow the client to take courses to become an EMT, but the counselors better judgment in the case is that someone with a bad back should not be an EMT. So the counselor tells the client that she will not authorize the training since it would more likely put the client at risk of further injury. The third story, Cut the Power, is about a police officer who is called out to an apartment complex on a loud music complaint. When the officer attempts to make contact with the subject who has his music playing too loud, the subject curses and ignores him. Finally, the officer gets tired of the situation and decides to turn off the power to the subjects apartment. He then tells the subject, Ill tell you what. If I have to come back again, Im going to kick the door in, and I will take action. You will go to jail. Im tired of this. This thing is over NOW. I hope we understand each other(Pg. 126). Here you can see how the officer has become tired of the situation and has used his discretion to end the situation without making an arrest, or the subject having to pay any type of court costs. The officer also uses his coercive power by turning the power off to the apartment, where the officer felt like the complainant in his moral views that something had to be done in the situation. Each story has the worker in a situation where he or she is able to use discretion in their decision making process. In the case about the teacher and the special needs child, the teacher did not have to do what she did. She could have simply allowed the child to lose his counseling by having the mother relinquish the service by signing the forms. Instead, the teacher felt, according to her values, that the child needed the services and simply kept forwarding the forms without the mothers signature so that the service could not be stopped. For example as the teacher said in the story, I said, Well, that is not fair to him, because he needs help also (Pg. 110). .ub84dd3075369ba01f9ca4e35d8a8592a , .ub84dd3075369ba01f9ca4e35d8a8592a .postImageUrl , .ub84dd3075369ba01f9ca4e35d8a8592a .centered-text-area { min-height: 80px; position: relative; } .ub84dd3075369ba01f9ca4e35d8a8592a , .ub84dd3075369ba01f9ca4e35d8a8592a:hover , .ub84dd3075369ba01f9ca4e35d8a8592a:visited , .ub84dd3075369ba01f9ca4e35d8a8592a:active { border:0!important; } .ub84dd3075369ba01f9ca4e35d8a8592a .clearfix:after { content: ""; display: table; clear: both; } .ub84dd3075369ba01f9ca4e35d8a8592a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub84dd3075369ba01f9ca4e35d8a8592a:active , .ub84dd3075369ba01f9ca4e35d8a8592a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub84dd3075369ba01f9ca4e35d8a8592a .centered-text-area { width: 100%; position: relative ; } .ub84dd3075369ba01f9ca4e35d8a8592a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub84dd3075369ba01f9ca4e35d8a8592a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub84dd3075369ba01f9ca4e35d8a8592a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub84dd3075369ba01f9ca4e35d8a8592a:hover .ctaButton { background-color: #34495E!important; } .ub84dd3075369ba01f9ca4e35d8a8592a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub84dd3075369ba01f9ca4e35d8a8592a .ub84dd3075369ba01f9ca4e35d8a8592a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub84dd3075369ba01f9ca4e35d8a8592a:after { content: ""; display: block; clear: both; } READ: Sustainability: Ethical and Social Responsibility Dimensions Sample Essay Another example would be, Anyway, I never contacted the mother again. I kept on forwarding the paperwork back downtown, and they eventually took it, and he is still getting social work. That is my way of saying Screw you guys. (Pg.111). The workers use their discretion to further illustrate on what is right from wrong. The teacher also demonstrates a father or mother knows best attitude (Pg. 105) toward her student. She feels she knows what is best for her student in this case. In all three .

Global Marketing Report A Case Study of Electrolux Group

Question: Discuss about the Global Marketing Reportfor a Case Study of Electrolux Group. Answer: Introduction to WA, Perth Electrolux Increased international agreements, concessions, technology and best practices have increasingly opened the global market(Greatorex 2014). It has led to more demand of goods and services making businesses to strategize in order to exploit the opportunities(Curtin 2014). Electrolux is a well-known global leader in supply of home appliances suitable to business and household needs. The group headquarters is in Stockholm, Sweden with several of its branches stores found across countries including Perth Australia. The group offers well designed, innovative and long lasting business solutions to its esteemed customers. Examples of the solutions offered include dishwashers, cookers, air conditioners, refrigerators and domestic appliances. Majority of the groups products are kitchen appliances used for storage, food preparation and dish washing functions(Hanlon 2015). Majority of world restaurant business are equipped with Electrolux products. The group has continued to employ competitive strategies that have helped them to control the market share and increase its customer base(Bhardwaj, Nitin, and Niharika Maharshi. 2014). They are strategically well placed to increase close collaboration with consumer needs and preferences. Electrolux group have different outlets stores hosted in number of countries including in Perth Australia. The group is currently selling over 60 million products yearly in more than 150 countries in the world. It has been in operation since 1919 and it has remained stable ever since currently it employs more than 55000 employees with a sales turnover of 121 billion dollars yearly. The statistics clearly shows that Electrolux is employing competitive local business strategies in marketing its products(Hollensen 2015). WA, Perth Electrolux and Marketing Mix Business organizations are tasked with responsibility of ensuring that the marketing strategies they employ are effective and competitive(Heagney 2016). Marketing is about a process of creating value of customers and understanding the environment in which they operate(Schlegelmilch, Bodo B 2013). Marketing managers need to provide marketing mix solutions relevant to the business environment needs(Khan 2014). Marketing mix (7Ps) contains different combinations for products, price, process, promotion, people, place and physical address(Bhardwaj, Nitin, and Niharika Maharshi. 2014). Manipulation of this different mix results to several marketing outputs for organizations(Voegtlin, Christian, Moritz Patzer, and Andreas Georg Scherer 2012). Over the years WA, Perth Electrolux group have been using different marketing mix in addition to best practices to cover local business needs. The increasing pace in local markets for households related products resulting from changes in technology, and increased consumer power as prompted Electrolux group to change marketing strategies to tap opportunities and increasing market demands. The local market growth in 2016 was estimated at 70% of the total market volume this is an increase from 50% from the previous year. The 20% increase in local market growth accounts for 30% of Electrolux sales for the year 2016. Electrolux group performance nationally is based on the combination of the market mix it employs to increase and control its market share. The demand of local made appliances led WA, Perth to change marketing strategies. Marketing Mix of Product, Price and Product The increasing trend in local consumer power has influenced WA, Perth Electrolux products volumes and brands. The customers are well informed on the type of products they want and amount they are willing to part with. That has made WA, Perth Electrolux group to employ a marketing mix of price, process and product to ensure that customer needs are met. Different products have been provided for the market they include AEG, Zanussi, Frigidaire, Molteni, Wasting house and Grand cuisine. To be able to meet different consumer needs and preference the brands were designed and manufactured based on consumer insights and professional users opinions(Hurwitz, M., Hurwitz, S 2013). The pricing differentials of the brands are classified to three types of markets luxury, premium and mass markets(Scholes 2015). To ensure that the brands are of the required quality the company has focused on continuous improvement in its manufacturing processes and methods. Quality control is achieved through emplo ying the best techniques that improve its cost structures, methods, processes and culture(Wirtz, Jochen, and Christopher Lovelock. 2016). Marketing Mix of Product and Place WA, Perth Electrolux group is aiming at promoting customer experience locally. This is achieved by giving the different consumers the best experience when using the products(Wu, Shwu-Ing, and Ting-Ru Lin 2014). The group is employing product and place market mix to achieve customer experience of its products(De Mooij 2013). There is clear need to understand what the consumer requires in different localities. That is possible by obtaining information from extensive research on how best they should develop products. WA, Perth Electrolux group have employed a substantial amount of the budget for product development through research and development unit. The group product brand is based on three innovation metric of great tasting foods, care for your clothes, and healthy well-being. To ensure that place is taken in consideration different customer preferences and needs from different local regions are considered. Electrolux have designed a platform of local projects that deal with produc t development suitable to specific local needs. The aim of such projects is to provide a more resource efficient products for customers located in different regions of the country(Ferigotti, C. M., Cunha, S. K., Fernandes, B. H. R 2016). It is reported that WA, Perth Electrolux is currently having 15 development centers found in the local market. Marketing Mix of Product, Process and Promotion The WA, Perth Electrolux group is aiming to maintain operational excellence in its provision of products and services both locally. Operational excellence is achieved by the group management through process, promotion and product market mix(Curtin 2014). The goal of achieving this is by having a competitive cost structure through continuous improvements in variable costs by using best technologies and methods. Quality and superior products brands can be achieved if better automation and modernization are used(Ye, Chen, Sanjeev Jha, and Kevin C. Desouza. 2015). Electrolux have implemented new initiatives that have increased efficiency, reduced costs and improved product brands. The new developed products are acceptable to the market. Example of process-product process employed by the group is the modularization program a standardized global platform for new products focused at lowering costs for products and allows flexible penetration to more local markets. Marketing Mix of Physical Address and Promotion Another marketing strategy that WA, Perth Electrolux is employing is on the combination physical address and promotional marketing mix. The group has divided its market into different segments in different regions and states in the country. Both this markets are characterized with different needs and preferences. The segmentation of the market helps the group management team serve the markets better. Other regions have differing conditions that makes the organization to specific design products to meet the conditions. In specific market segments the purchasing power has increased because larger population is the home-owning age the group need to focus on mass production and distribution strategies. Market segmentation is useful in trying to meet the varying needs of different localities(Baker 2014). The Electrolux group is lifted higher from a number of its strong brands in its portfolio of products. Any creation of a brand forms a valuable component in promoting consumer confidence and trust(Baker 2014). Through its research and development unit the group has been able to provide strong brands to its professional users. The use of brand is a representation of promotion physical address, and product marketing mix. The brand use by the group is guided by the philosophy that if one buys the product will have a specific unique experience. WA, Perth Electrolux is enjoying is enjoying a market share from each brand type because each provides promises of innovation, quality and leadership. Examples of brands that have been accepted locally and internationally are AEG and Frigidaire. Other brands are specific to countries and fields for example Molteni which is liked by professional chefs. Strong brands are useful tools for organizations because it simplifies marketing function and red uces costs(LI 2015). Marketing Mix of People and Promotion Marketing strategies employed by businesses can only work if only they are planned, co-ordinated, controlled, guided and executed(Heagney 2016). These functions are made possible if only the organization is represented by the right staff. Human resources are part of the market mix that will ensure that other components of the mix work(Lehdonviita 2014). WA, Perth Electrolux is guided by the concept of talent and teamship promotion, good leadership and rightful culture and ethics among its staff. The Group strives to have the right employs recruited who could add value by bringing new ideas and innovation to the business. Teamship is promoted in the organization by ensuring every one works towards one unified goals, collaborates and engages each other. The leadership index of the company grew from 60% (2015) to 70% (2016) that was a good indication of future and current guidance. Marketing executives and salespersons have been trained well showing the required organizational culture. The human dynamics has helped the group to perform well in how they carry out their local business. WA, Perth Electrolux Local Marketing Management The WA, Perth Electrolux group management is ensuring that it controls and maintains the market share locally by employing suitable strategies and techniques. The group has designed a customer driven strategy this has enable them to select customer to serve, selecting value propositions and coming up with market orientations. The main local strategic focus of WA, Perth Electrolux as focused at profitability growth by creating national business strategies that cover innovations, operational excellence and transformative initiatives. The group is also focusing at controlling the national branding rights(Schlegelmilch, Bodo B 2013). In addition to its national core business the group provides a brand licensing to more of its 50 brands. By developing and managing the brand licensing it enables other business across to exploit opportunities and strengthen their own business. The management of the business is able to maintain its national product niche by employing pricing strategies that consumers do not complain because they capture customer value. The licensing of brand is suitable for the group in identifying the niche brand suitable to market group. The business is able to maintain and define its business portfolio this is by collecting all range of products and planning the future of these portfolios. There are a number of initiatives and activities that WA, Perth Electrolux group is focusing in the coming future to meet local needs. The management focuses on using recycled materials, help feed the planet, keeping hospital infections away, having bright ideas for better food, and being a world climate leader. The national innovation and strategies employed by management team of the group is guided by the concepts. The group is able to maintain business at local level due to its recognized leadership. The leadership and management of Electrolux group need to provide managerial professional code of practice that it focuses to achieve. The group is able to maintain its market because it employs direct marketing because they are able to connect direct with consumers and obtaining feedback immediately. The management provided national promises which include: constantly improve on the product, make better use of resources, elimination of harmful materials, ensuring better safety and health is maintained, and creating a sustainable solution for every user. The group through the promises is able to strengthen its national small domestic appliances. The company is maintaining its local market by specializing on priorities this is by coming up with innovative products, strengthening positives, creation of new brands and product categories, and targeting new markets. The business group is able to develop new products but also manage the product life cycle of the existing products(Asker 2013). Conclusion In conclusion the performance of WA, Perth Electrolux group is characterized with better marketing strategies, best business practices and good leadership which make them to be product leader in kitchen related appliances. The way they conduct their business defines a formal business that can focus on future needs of their customers. The best practice on how business is conducted local and national is to employ better business strategies that will ensure growth of the business and maintenance of the market share. Bibliography Asker, S. "On complex dynamics of monopoly market." Economic modelling 31, no. 1 (2013): 586-589. Baker, Michael J. Marketing strategy and management. Atlanta: Palgrave Macmillan, 2014. Bhardwaj, Nitin, and Niharika Maharshi. ""Interplay of 7Ps of Marketing Mix in Customer Acquisition: An Empirical Study of Retail Banking." 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